Research about drawing artist Paper Example | Topics and Well Written Essays - 500 words

About drawing artist - Research Paper Example Da Vinci would head back to Florence around 1500 and get commissioned to do a couple of paintings he would never finish before heading for Milan again to work for the French governor. During this time, he would create another of his masterpieces, The Mona Lisa. Da Vinci was primarily an architect for the governor of Milan and did not come up with any significant piece from this time. When the French was removed from Milan in 1513, Da Vinci went and lived in Rome for three years before moving permanently to France. He died at the age of 67. Da Vinci is credited for a number The Mona Lisa, The Last Supper, Vitruvian Man and Madonna of the Rocks. The Mona Lisa, as mentioned earlier, was supposedly a portrait of a merchant’s wife. However, so many stories have come up as to who was the model for The Mona Lisa. The painting became more popular when it was stolen in August 21, 1911 from the Salon Carrà © of the Louvre Museum. After 2 years, the painting was found under the possession of Vincenzo Peruggia, an employee of the Louvre. He was trying to sell the painting in Florence. The Vitruvian Man was made with pen and ink around 1487. Vitruvius was a Roman architect who described the ideal human proportions as part of his book De Architectura. The drawing has a picture of a man standing with his legs together and his arms outstretched to his sides in the middle of the page. The man’s arms were also drawn as they would be raised a few inches upwards. The man’s legs were also drawn as they would be apart. Da Vinci’s Vitruvian Man has served as an inspiration for several media. For example, it can be found on the Italian 1 euro coin. A figure in a space suit in the poses of the Vitruvian Man is on the EVA patch of the National Aeronautics and Space Administration’s space suit. Finally, as discussed lengthily in the movie and book, Da Vinci Code, the artist was also responsible for The Last Supper. Da Vinci’s representation of the

THE VICTORIAN ERA Essay Example | Topics and Well Written Essays - 1750 words

THE VICTORIAN ERA - Essay Example Childhood during the Victorian era was initially not associated with innocence and primitivism but as having inbred sin. The child was hence encouraged at all time to endeavour to overcome sinful Adam and warned against living in his ways (Mitchell, 1996). Children were also expected to help others with an aim of improving themselves and philanthropy was encouraged. As a result of the industrial revolution, women had the opportunity to tenderly care for their children as their husbands went about making money. The mother's religious role at this time was to teach the child his/her patriotic duty of nation building. The woman had the duty of binding together her family with love under the guidance of the written word. A good number of treatises specifically and practically guided the woman on all aspects of nursery life; child education, dressing and healthcare (Mitchell, 1996). Miniature quilts were made for children that were much similar to those of adults. The child was taught about morality with the bible acting as guide together with books such as the pilgrim's progress. In the 20th century the society became more children centred. Juvenile themes were used on quilts which included embroidery or appliqu. CURRENT PERCEPTION OF CHILDREN The modern world recognizes the child as a very important member of society and asserts their rights to be free from any kind of discrimination irrespective of its own or its parents' colour, race, sex, political opinion, religion, ethnic, national or social origin, birth status, origin, disability or property. The girl child being a common target is given even greater attention to avoid practices like female genital mutilation, sexual abuse, sexual exploitation, son preference, parental sex selection,... The Victorian era may seem like a different world from the one we live in today. The era also has several features that are familiar with those of the modern day. One main difference between these two periods is the role and perception of children and women in the society.The place of women during the Victorian era has been clearly highlighted by Tennyson describing men as wielding swords while women stayed by the hearth holding needles. Queen Victoria became a model of domestic virtue and marital stability during her time.Her marriage represented what marital harmony meant and was often referred to as the nation's mother. She also was an icon of domesticity and middle-class femininity. The period between 1837 and 1901 is specially known as the Victorian Era as it coincides with the reign of the great Queen Victoria of England (Harrison & Ford, 1983). The Victorian era was one that was filled with prosperity in Britain as the country made profits from its empires overseas and realised industrial improvements within England. This era saw the development of a large middle class that was adequately educated. The period is sometimes extended to include 1830 as a result of different sensibilities and political concerns associated with the people of this era.Today, women may not truly be aware of the benefits of living in a society that does not have a rigid class system. In the Victorian era, the woman’s role was rigidly defined offering very little (if any) alternatives for change. The modern woman of today is free and may choose an occupation of their choice without much restraint.

Analysis of Alcohol Advertising in the UK

Analysis of Alcohol Advertising in the UK Advertising for the UK alcoholic sector has gained far stricter guidelines and regulations over the last few decades. Do you agree that the advertising of alcohol should be restricted to such an extent and how far do you believe any governments should be able to control advertising? Introduction According to this essay, the controling in alcoholic advertising by government will be examined. In past few years, the alcoholic advertising became more and more stricter in Britain, also the government had been established more guidelines and regulations. The essay will be divided into three main parts. First, the background of advertisig of UK should be introduced. Second, the arguments for the government should or shouldn’t be restricted will be discussed, it will be explained that why the alcoholic advertising should be constrained. Then, how much should the government be involved in advertising will be suggested, and the reasons of any governments should try them best to control some types of advertising will be listed. Main Body And these actions may bring about intense reactions in society of UK, some groups like alcohol manufacturers and alcohol beverage sellers will disagree the release of these regulations and guidelines. But most people agree that the advertising of alcoholic beverage should be restrained. First of all, the background of advertisement of UK should be introduced, it can be divided into many types, including TV advertisements, radio advertisements, advertisements on newspapers or journals and so on. As for the supervision of advertisements, it includes the Broadcast Advertising Clearance Centre(BACC), TV operators and Advertising Standards Authority(ASA). And in TV ads in UK, alcohol products advertising occupy the quite large percent, so there are so many rules to restrict those ads, for instance, the new ads rules clearly indicate that the alcohol ads can not have the contents of seducing youngsters to drink alcohol or alcohol abuse, and those ads which have connection with alcohol and sex also should be forbidden. And these such restrict rules continue to expand space, and Code of Advertising Standards of Behaviour points out that those young sports celebrities, pets and even cartoon characters should not be in the ads of alcohol beverages.(Leng, 2005). Every coin has it two sides. Some people think government shouldn’t be restricted in advertising, likes some groups or corporations, which involve in the relevant alcohol beverages manufacturing and selling activities, because these rules and regulations will make them lose profits. But most of people agree with that the culture of drinking in UK is ingrained. Too much alcoholic advertising would result in cut-throat competition. There has a long history about the tradition of drinking culture, and pubs can be seen everywhere. The popularity of social media even promote the intrusive of alcoholic advertisements, nowdays, the advertisement plays an significant roles in many aspects in our lives, it effects the consumer psychology, which could stimulate consumers to purchase their products through these advertisements, especially those young people are impulsive, they can be easily seduced to purchase products like alcoholic beverage. The children about 10 and 11-year-olds are m ore likely to recognize Carlsberg lager than Ben Jerrys ice cream, and theyre more familiar with fictional characters in a Fosters beer commercial than with those from an ad for Cadbury chocolate. Alcohol is linked to a 25% increase in liver deaths in the past decade, and binge-drinking has become a problem for the middle-aged and middle-class as well as for out-of-control youth (HALL and EMMA, 2012). In a report on the governments alcohol strategy, the MPs said wider measures could be implemented in Britain that would ban all alcohol advertising on television, in cinemas and of sports events. (Rebecca Smith, 2012) the alcohol will bring more damage to mental and physical of human being, especially the behaviour of alcohol abuse will have great impact on people and the social security also will become more unstable. according to the statement of British Home Secretary Theresa May, taxpayers have to pay 21 billions pounds for drunkenness hazard a year, and one of the main reasons of that is the ads of alcohol beverage (, 2014). Henry Ashworth, Chief Executive of the Portman Group, said: UK drinks producers and retailers have a strong track record in delivering programmes of voluntary activity to support government in tackling anti-social behaviour caused by alcohol misuse. These can help avoid any cut-throat competition. Obviously, according to the trend of the times and the desire of the people, the alcohol beverage advertising will be restricted far, and more rules and regulations will be issued to restrained that. As to whether any government should be able to control the advertising, the answer is â€Å"yes† to some extent, and it should depend on the particular industry advertising, for instance, the tobacco and alcohol industries advertising which could trigger the bad effects to the society should be banned or restricted, and government should establish more detailed rules and regulations to constrain the illegal or inappropriate contents of advertising. And as to the fast development of economy and technology, the types of advertising become more diversification, like TV shopping. As the background of UK advertising supervision structure mentioned before, it is good example for other countries, especially for China, because it has three institutions to supervise the advertising, respectively are revising, improving â€Å"The Independent Television Commission standards of conduct for the advertising industry guidelines†, and then BACC will examine the advertising copy, after the broadcast of advertising, Advertising Standards Authority will monitor the reaction of society, deciding whether it should be off the air or not. For instance, as to China, because the lack of advertising monitoring system, leading to current situation of advertising which is disorder competition, there are some suggestions, the first is that developing the standards of advertising enterprises qualification, and second is that developing standards of advertising employees qualification. On the whole, China should strengthen the macro-control of the advertising industry, creating more healthy, harmony and sustainable environment of advertising. (Bi, 2010) Conclusion To sum up, the British have traditional drinking habits, which can bring more disadvantages, such as unsafe living condition and alcohol is bad for healthy. Any government should control the some types of advertising industry, which is bad for our bodies or bring terrible influence, and also promote some types of advertising, which could improve the international competitiveness and enhance the culture connotation. Given this, it can be concluded that this essay has shown the opinion about government in UK should restrict to the alcoholic advertising, any government should control the advertising industry appropriately. Reference: Advertising Age. /2012, Vol. 83 Issue 17, p9-9. 1/2p. HALL, EMMA SOBERING UP THE U.K. PROVES DIFFICULT. Alcohol Alcohol. 2009 May-Jun;44(3):229-43. doi: 10.1093/alcalc/agn115. Epub 2009 Jan 14. Impact of alcohol advertising and media exposure on adolescent alcohol use: a systematic review of longitudinal studies. Anderson P1, de Bruijn A, Angus K, Gordon R, Hastings G. Eur J Public Health. 2014 Aug;24(4):561-5. doi: 10.1093/eurpub/cku060. Epub 2014 May 21. Youth exposure to alcohol advertising on television in the UK, the Netherlands and Germany. Patil S1, Winpenny EM1, Elliott MN2, Rohr C1, Nolte E3. http://www.telegraph.co.uk/health/healthnews/9408380/Ban-on-alcohol-adverts-should-be-considered-MPs.html By Rebecca Smith, Medical Editor 7:00AM BST 19 Jul 2012 Ban on alcohol adverts should be considered: MPs Health Committee The Governments Alcohol StrategyWritten evidence from The Advertising Association (GAS 52) 2012 http://www.publications.parliament.uk/pa/cm201213/cmselect/cmhealth/132/132vw50.htm Alcohol industry takes action to tackle irresponsible drinking From: Home Office, Department of Health, The Rt Hon Norman Baker MP, Jane Ellison MP, The Rt Hon Jeremy Hunt MP and The Rt Hon Theresa May MP History: Published 8 July 2014 Part of: Reducing harmful drinking, Controlling the sale and supply of alcohol,Crime and policing, National Health Service and Public health Bi, B. (2010), What should the Government do for China’s advertising industry, [online] Available at: http://business.sohu.com/20060704/n244085921.shtml> [ Accessed 22nd July 2014]

Essay --

This Ocean energy is found around the world. 70% of the oceans surface is covered in water. According to alternative-energy-news website â€Å"Ocean energy is recovered when the wave power farm operates on the wave energy that is created when a float/ buoy flows with the natural movement of the waves.† The equipment needed is a very big buoyant crafted buoy, a long reliable cable wire and a heavy weight so the buoy does not float away and ruin your research. â€Å"The concept is simple†, says John Lienhard, a University of Houston mechanical engineering professor: â€Å"Every day the moon’s gravitational pull lifts countless tons of water up into, say, the East River or the Bay of Fundy. When that water flows back out to sea, its energy dissipates and, if we don’t use it, it’s simply spent.† The stronger the waves the more energy can be taken from it to power our world. We as humans use and waste this energy doing everyday work. Yes, you do need special equipment for processing wave energy from the ocean, main thing you need is a buoyant buoy to throw into the ocean and weigh it down with one solid weight, so you don’t lose almost 3 million dollars. Our energy sources is formed when the tidal energy is produced through the use of generators in the ocean. The generators are large under water turbines that are placed in areas with the highest tidal energy.The turbines’ job is to take in the kinetic motion of the withdraw and flow of the ocean's tides (shallow water) to get electricity. The tidal turbines are best used for shallow waters, because it is stronger than and most stable than casting it into the ocean where you would have to check on it everyday in almost deadly weather. They help because turbines rotates slowly so ships and passing ani... ...ards fuel and on going operation that represent upwards of 80% of the plant’s cost of energy. The greater availability of wave energy in areas means that devices will be able to absorb more energy and convert that to power at a greater rate that devices in areas with low wave energy density. Ocean power technologies will to live initially in areas with wave energy density.† As you read this excerpt from the website what are your opinions. Early-stage prototype government backed funding. We can conserve ocean energy by not polluting the ocean, save energy (use less lights and electricity). We can also conserve other natural energies. Ways to conserve energy would be: walking, biking, carpooling, using the mass transit. You can turn your refrigerator down, wash clothes in warm or cold water, turn down water heater, and the big thing we can do is Reduce, Reuse, Recycle.

Citizen Kane Essay

The film Citizen Kane (1941), directed and written by Orson Welles and Herman Mankiewicz, is an American film drama that use various film techniques to illustrate themes, attitudes, and the development of a story. Welles’ use of camera angles, lighting, movement, symbolism and expression allow the audience to comprehend and understand the themes such as power and exploitation that are present in this movie along with many other themes that pertain to the life of the main character, Charles Foster Kane. Many of the filming techniques that are used in this film illustrate Kane and his feelings and transitions through and about his life. Citizen Kane is a film that demonstrates the importance of how simple scene techniques can help develop a story. After viewing the film, the audience comes to understand that the main theme of the movie is centered around the importance of childhood. Throughout the movie, symbolism is used to reinforce the theme. Thompson, the reporter, attempts to figure out the meaning of the word â€Å"rosebud†, Kane’s last words before passing away. Kane’s life seems to be a mystery to some people, and the word â€Å"rosebud† is that missing piece to Kane’s life. Thompson never figures out what â€Å"rosebud† means, but at the end of the movie we see the word â€Å"rosebud† on the sled that was thrown into the fire. At this point the audience understands that rosebud is indeed symbolic of his childhood and the missing piece of his life. Earlier in the movie, Kane is outside playing with that same sled while his parents are discussing a plan to send him away. â€Å"Rosebud† can now be connected to the snow globe which represents his childhood in Colorad o. Thomson said that â€Å"rosebud† was a missing piece in a jigsaw puzzle. He is illustrating that Kane always felt that he lost his childhood and himself. All he had to show for it was that sled and the snow globe. Further importance on the theme of his childhood is illustrated through lighting when Thomson the reporter investigates Tatcher to get a better understanding of Kane’s childhood. When he enters the room there is a very distinct, glowing light that is angled in such away that it focuses on a book containing information about Kane’s childhood. Right away, we see the importance of Kane’s childhood in the developing plot. To further emphasize this importance, when Thomson opens the book, the audience notices the very distinct contrast between the bright light on the book and the dark area surrounding the book. Throughout the movie, the director is hinting to the audience that his childhood is symbolic of something very important which just might be the answer to the question, â€Å" What/who is Rosebud?† By now the audience understands that that Kane was unable to have a normal childhood due to a lack of say and power. This is illustrated using a depth and focus effect. In the early parts of the film there is a scene in which Kane is outside playing while his parents and banker are negotiating his fate. The actors are ordered in such a way that the mother is always in front, followed by the banker, Kane’s father, and then Kane. Kane’s mother seems to have the power due to her position in this scene. It is important to notice that although Kane is in the far depths, he is still in focus, but with limited power. As we transition through the movie, Kane gains power and is in the front of this scene but there is always depth and focus in the shot to illustrate a hierarchy of power. Another theme in the movie that is reinforced by this technique of depth focusing is relationships. As Kane develops through the movie, the audience recognizes that he is losing his power and his weakness leads to broken relationships. When he takes control of the Inquirer, he is constantly surrounded by people and they are not physically distant from him, but as his status on the hierarchical system dwindles down, he begins to distance himself from others in scenes. When Kane fires Leland, we see a great deal of depth and distance between the two but both remain in focus. In this same scene Bernstein is standing in the doorway at a distance away from Kane but he has no significance. The way the actors are positioned illustrate how Kane is developing as person and with other people around him. When Kane gets taken away by Tatcher at a very young age, his life is transitioning into one of power and corruption. When his employees and partners welcome him for the first time at the Inquirer, all the shots are low angle shots. The angle also makes it seem as though Kane is significantly larger than everyone else in the subsequent scenes. It is as though the audience is looking up to him just as his employees are, illustrating the theme of power that Kane now holds. Exploitation is a theme that begins to develop after Kane has taken control of the Inquirer. His need for power continues to grow and he becomes more and more corrupt. Not only is there corruption within his company, but he comes to exploit other peoples thoughts and ideas. As Kane obtains more power and greed, he gets the idea to run for governor, but in the process he gets exploited in regards to his developing relationship with Susan. This is where the movie transitions from power to weakness. Up until this point there has been many low-angle shots to illustrate Kane’s growing power. When Kane loses the election, the film moves transitions into high-angle shots. Prior to anyone even saying that the election was over, the scene setting clearly illustrates that the election was lost. Even though the office looks like it is a mess, it is very empty. No campaign crew, no feeling. The shot then moves to Kane. During this scene Kane speaks with two different people but his face is down and hidden from the audience. The camera is constantly at a low angle illustrating Kane’s diminishing power. Furthermore, this is the first scene with Kane in which there is limiting lighting in the room, which reinforces the concept of an empty feeling. As mentioned before, the director uses deep focused shots to illustrate a hierarchy of power. Throughout the movie, deep focused shots are also used to put significance on a specific actor. In the deep focused shots, actors are usually separated by long distances, like in the scene where Kane is talking to Susan across a long corridor with Thompson as the interviewer. When either Kane or Susan speak, the camera shot is always focused in front of them to draw attention to what they are saying. Another technique used to put focus on Kane throughout the movie is by drawing in on Kane by passing through and object or person through a continuous shot. This filming technique is used in the first scene of the movie. The scene begins with the audience closing in on a â€Å"No Trespassing† sign, and then passes through the sign to reveal a house with light coming from one window. This might not be a significant amount of light, but the lighting does illustrate the importance of what lies beyond those windows. The scene continues through a garden, over fences, etc. but the whole time the lighted window stays in the same position, continuously bringing a attention to its significance. Of course as the scene continues it is that of Kane passing away and revealing the mystery which follows throughout the film. The director attempts to always keep the attention on Kane even when it seems as though he is fading out of the discussion. The audience can always find a relationship between the characters of a story/film and the main themes. In the film Citizen Kane, the relationship between the characters and important themes are illustrated by filming techniques that range from camera angles to symbolism. Throughout the movie symbolism played an important role in determining the main theme and what â€Å"rosebud† meant. Kane’s development as a person and place in society was illustrated through camera angles, lighting, and depth. These techniques not only assists the audience in understanding Kane, but also understanding other characters and the relationship Kane had with them.

Fashion Channel Essay

Analysis Following Rosewood through this case study we have seen the company come to a crossroads. The company had to redefine itself to stay relevant in an evolving space. Rosewood had a reputation for managing uniquely distinctive properties without widespread corporate brand name awareness. Each individual property enjoyed vast success in particular from repeat guests who mostly stayed at only one of their distinctive properties in their growing portfolio. Now the company is looking to the future and specifically evaluating whether or not to incorporate the Rosewood brand into the name of each hotel. Rosewood’s senior management is engaging several tools to make their decision. Implementing this new strategy could lead to a bright future or spell disaster. Pros and cons of Rosewood moving to a corporate brand What is branding? According to Entrepreneur magazine â€Å"The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.† Creating a corporate brand can come with positive and negatives. Rosewood’s objective will be to leave an imprint that no one else can leave and to create magic moments that their guests will never forget. Such as when the guest goes down memory lane years later after their stay, they will recall the positively outrageous service, the amenities, the food and the atmosphere created by Rosewood. No other hotel will duplicate what they experienced at their properties. Another positive to branding, Rosewood will create standards to measure the overall performance of all their properties. Such as curb appeal, beautiful landscaping, manicured green grass, flowers in season, to beautiful shrubs and trees. Additionally, as the guest arrives the people become part of the standard set, from the doorman, to the desk clerk, to the bellman, to housekeeping, to the engineering team that keeps the building and room temperature comfortable. This is where Rosewood can benefit from differentiation and drive performance. For that reason Jack Welch states in a World Press article, â€Å"Companies win when their managers make a clear and meaningful distinction between top- and bottom-performing businesses and people, when they cultivate the strong and cull the weak†. Some of Rosewood’s property managers, as mentioned in Harvard Business Review:  Rosewood Hotels and Resorts: Branding to increase customer profitability and lifetime value, many had â€Å"mixed feelings† about moving to a corporate brand. When you are measured against other hotels there is only so much room at the top. Naturally, there will some managers that will be asked to â€Å"ship up or ship out†. Thus, the upside is each hotel pushes each other to be the best they can be. Finally, the guest could anticipate what experience they will have at each Rosewood if they moved to a uniform brand. On the other hand, the down side or cons of moving to a uniform brand for Rosewood could be that data gathered from properties could be skewed or demographic information could not apply to all hotels across the brand. According to Phillip Kotler in A Framework for Marketing and Management â€Å"The data collection phase of marketing research is generally the most expensive and the most prone to error† (p.39). Also, some management after differentiation is established and measured could be dismissed if their hotel is at the bottom. Finally, another con could be that some management and employees are not good team players and are not able to uphold the standards charted by management. Customer Lifetime Value Calculator Using a tool like the Customer Lifetime value calculator can be helpful to Rosewood management as they crunch the numbers. This tool helps management take quantitative information and funnel it down to several outcomes. However, garbage in garbage out must be considered here. The CLTV is only as good as the information provided. If one Rosewood hotel provides flawed information or has not collected the data properly, the assumptions arrived to by the CLTV are not accurate. Perhaps as JWMI 518 W2, L2 states â€Å"The best approach is often to make use of both qualitative and quantitative research†. This approach considers the ever changing market conditions, tangibles and intangibles contained within qualitative and quantitative research. They are both valuable and have their place. Finally, within all the data and assumptions gained from the CLTV, there is one factor not considered. The relationship factor. In order to carry out the legendary service brand Rosewood wants to create, the most critical factor the team should be focused on is building relationships. The data, the CLTV, the amenities and a uniform brand all revolves around the staff building meaningful relationships with the guests. The standardized expectation of  how the guests are served is the most important ingredient and the CLTV does not factor this into the equation. According to INC Magazine, â€Å"The truth is that entrepreneurs too often get caught up in the details of the kinds of products or services they are selling to notice how critical it is to build relationships not just with your customers, but also with your vendors, employees and–gasp–even your competitors. â€Å"Without strong relationships, it is impossible to have success as a business owner, Recommendation My recommendation is that Rosewood should move to branding their hotels using the Rosewood brand immediately. Without setting standard foundations the guest will not know what to anticipate. Rosewood could use standardized data to help anticipate the needs of the guest before they even asked. Also, creating a uniform brand will help everyone come together as one team. When you are a consummate team player you elevate the performance of everyone around them and then there is no limit to what you can do as a team. When Rosewood has everyone on the same page going in the same direction they can create a wow factor the guest will be telling the world about. To most of the world, getting good service is common versus giving positively outrageous service is uncommon. Having a satisfied customer is common versus taking that satisfied customer exceeding his or her expectations and then taking the service one percent beyond that now Rosewood can create a raving fan that is uncommon. References Entrepreneur Magazine, (2013) http://www.entrepreneur.com/encyclopedia/branding Harvard Business Publishing, (2007), Rosewood Hotels and Resorts: Branding to increase customer profitability and lifetime value, P. 5 INC. (2013) http://www.inc.com/guides/201101/how-to-build-better-business-relationships.html Kotler, Chapter 3: Collecting Information and Forecasting Demand, P.39 World Press, (2012) http://frrl.wordpress.com/2009/10/31/jack-welch-on-differentiation-or-making-winners-out-of-everyone/

Free Essays on Minimal Spanning Tree Uses

Minimal Spanning Tree Paper Minimal spanning trees are extremely useful in today’s workplace. Having multiple uses makes a minimal spanning tree an optimal choice in many situations where objects need to be connected with electricity, or a power source. One situation which comes to mind first in which a minimal spanning tree would be optimal would be if an old building was only wired for dial-up internet and the president of the company, who owned the building, wanted his employees to be current in new technology. The president decides to install DSL lines and networking lines in order to connect all his employees, so that they can share files. The engineer in charge of the project would need to use a minimal spanning tree to save the maximum amount of money in connecting computers in one building together with wires for networking and DSL lines. One would want to use a minimal spanning tree in order to find the most inexpensive way to wire all computers to one network. The vertices in the problem would be the computers because that is what we would want to wire to the network and DSL lines. The edges would be the wires connecting each of the computers inside the building. The graph would be weighted by the price of cables and the amount of money the man-power costs to install the cables into the wall and to cosmetically fix the wall after installation. By using the afore mentioned vertices, edges, and weights the engineer in charge of the project would use the least monetary funds possible, thus completing his task.... Free Essays on Minimal Spanning Tree Uses Free Essays on Minimal Spanning Tree Uses Minimal Spanning Tree Paper Minimal spanning trees are extremely useful in today’s workplace. Having multiple uses makes a minimal spanning tree an optimal choice in many situations where objects need to be connected with electricity, or a power source. One situation which comes to mind first in which a minimal spanning tree would be optimal would be if an old building was only wired for dial-up internet and the president of the company, who owned the building, wanted his employees to be current in new technology. The president decides to install DSL lines and networking lines in order to connect all his employees, so that they can share files. The engineer in charge of the project would need to use a minimal spanning tree to save the maximum amount of money in connecting computers in one building together with wires for networking and DSL lines. One would want to use a minimal spanning tree in order to find the most inexpensive way to wire all computers to one network. The vertices in the problem would be the computers because that is what we would want to wire to the network and DSL lines. The edges would be the wires connecting each of the computers inside the building. The graph would be weighted by the price of cables and the amount of money the man-power costs to install the cables into the wall and to cosmetically fix the wall after installation. By using the afore mentioned vertices, edges, and weights the engineer in charge of the project would use the least monetary funds possible, thus completing his task....

Terrorism Against the US essays

Terrorism Against the US essays Terrorism is one of the great threats to the Western world during the 21st century, with the most devastating event of its kind probably occurring during Sept. 11, 2001. Since this time, the United States government and its affiliated agencies have been very busy creating policies and laws that would discourage terrorists from ever perpetrating such a wholesale destructive crime again. Many citizens however have felt that some of these methods are misguided at least and unconstitutional at most. The government on the other had has been consistent in its assertion that no measure is too great or too controversial for the sake of the safety of the United States and the way of life advocated by the Constitution. However, not only general citizens, but also professionals and academics have held that the Government is focusing its efforts in an ineffective direction. Instead, according to these persons and entities, it is important to study the manifestation and grounds upon which t errorism is built. An understanding of the paradigm that underlies the terrorism phenomenon would be more effective in curbing this destructive force. Researching Terrorism: Motivation and Indoctrination For this reason, studies such as the one done by Adam Fosson (2007), can shed valuable light on not only the methods, but also the foundations upon which terrorism is built. Such an understanding can then lead to strategies that will more effectively target terrorists that reside both within and outside the United States. In his study, Fosson focuses on two important aspects of the terrorism paradigm: the first is the increasingly popular method of suicide; and the second the fact that the Internet provides terrorists with an increasing effective method to align and plan their operations without the knowledge of the authorities. In terms of anti-terrorism official government entities, Fosson (2007) identifies the barrier between the basic values...

Acting like a lady

Acting like a lady Essay So You Want To Act Like a Lady?For years women have been waxing, plucking and beautifying themselves for one reason and one reason only; because they think that is beauty. A woman is only classified as a lady if she can walk, talk and dress the part. The way that society has viewed femininity has changed immensely over the past hundred years, but acting like a tomboy or, heaven forbid, being strong and independent is looked down upon in the eyes of men and other women. Certain standards of ladylike demeanor have become outdated in todays society, and women should be looked at as beautiful when strong and independent. But what defines a woman to be ladylike, and can it be defined as a single type? I believe that standards of beauty have changed, and standing out is what will get you ahead in society today. Stereotypes of the ideal female must be brought down to work on achieving inner beauty and internal happiness. Since the 1950s, women have been seen as very dainty and sensitive creatures who are meant to be silent partners to their mates. A womans place was in the home-cooking, cleaning and watching after her children. Women were to get up every morning and prepare lunches for their breadwinning husbands, as well as wake and dress the children for school, cook breakfast, do housework and have a hot meal on the table when her husband was to return home. Women have stepped down to their traditional roles as housewife and caretaker, and it has raised many issues in society today. It was considered a womans job to be a good cook and be a whiz with a broom, in fact, it is what made them so darn attractive. Times, they are a changing. In fact, the U.S Department of Labor states that in the year 2008, women will make up 48% of the work force. That means that more women will be going to college and getting and education, as well as heading out into the workforce to make a name for themselves. Being a lady also means dressing like a lady. But since when has the portrait of a woman relied on what she wore? I have been told all my life that high heels are a womans best friend, and a true treasure is finding just your shade of lipstick. The pain that women endure for a small amount of vanity will be forever a mystery to me. Hours spent in the bathroom with irons, curlers, pokers, prodders, waxes and powders, and for what? So you can pretend you enjoy it and wake up the next morning and do it all again. The first test in becoming ladylike lies in a womans outer appearance. Not long ago, it was considered beautiful to run around in tightly yanked corsets and ballroom gowns, but now we must wear high heels that look like some sort of torture device? Running late to the market in a pair of jeans and a sweatshirt is completely unacceptable, if you a true lady that is. I remember growing up watching reruns of shows like The Brady Bunch and The Wonder Years and in every episode the women were dressed in ridiculous looking dresses and jumpers. They never looked comfortable, and they sure as heck couldnt throw around the football! To find a woman in a pair of jeans and a do-rag was permitted only while working in the yard or cleaning the house. I grew up my entire life in a t-shirt, jeans and a pair of softball cleats, and I consider myself very much a lady. I would have much rather scored the winning run than play with my sisters Barbie bake oven, thats for sure. READ: Fears and Phobias EssayTo be a lady also means to act like a lady. This means no spitting, swearing, farting, cursing, hitting, name-calling or getting dirty. It is completely impossible for any one person to go their entire life without performing at least one, it not all of these acts, repeatedly. Why hide the fact that you just ate a medium pizza and then drank a 2 liter of Coke? Let out a little belch. And in someones unwritten laws of being a woman, it was decided that women must be dainty and sensitive to matters of decorum. I know that most men take comfort in the fact that they must provide for their wives and perform difficult tasks to show their manhood, but what about those few precious women who can get things done by themselves? Men are in charge of manual labor, heavy machinery and getting a little dirt underneath their fingernails. Because, we all know that dirt would never find its way into a ladys fingernail, or it would just be extremely hard to see under t heir pastel pink fingernail polish. To be a lady means to never to be one of the guys. And women participating in sports are completely out of the question. A woman wasnt allowed to play rough and be tough because they would never find a man, get married and have children (supposedly every womans fulfillment in life?) Women are meant to be the cheerleaders standing off to the side at a baseball game, looking adoringly into their little mirrored compact and asking who just scored a touchdown. Do men really find, ditsy, uneducated women attractive? Do they really want a woman to rely on their every move and hang on their every whim? Empowered women, to me, are the epitome of beauty, and if that means ripping a worm in half, sticking it on the hook and catching dinner, then so be it. Up until just recently, women have been content being looked down upon by powerful men in society, but in my eyes, for gender inequality to go on any longer would be a travesty. Women today need to realize that they no longer need to fit some ridiculous cookie-cutter mold that insecure men have formed for them. It infuriates me that at one time, women werent allowed to play professional sports, let alone vote! It all turned around though, just eighty five years ago when women were allowed into the voters booth. To think that resources were once unobtainable to the women before me, only motivates me to take advantage of all I can in the time that I have here on earth.

Online Journalism Essay Example | Topics and Well Written Essays - 1500 words

Online Journalism - Essay Example The main source of journalists and online reporters for the internet medium is the Online News Association which has 800 members. The different forms of online journalism pertain to forums, discussion boards, epapers, online news boards as well as blogs and RSS feeds. The nature of the medium and the ease of information dissemination on the internet have made it a very competitive field for online journalism. The internet is in fact challenging the traditional form of reporting and journalism as the classified advertising as well as advertisements are shifting to the online medium for newspapers. Aside from this the niche as well as general scope of journalism online makes it much more appealing for readers than the hardcopy based newspapers and magazines. People even consider online journalism to be broader in scope, more informative as compared to those conducted through the traditional medium. There is more freedom of speech online, as official journalists as well as volunteers can provide information on various topic. Aside form this online journalism is also considered to be less biased as compared to the traditional medium for journalism. According to Cohen as per her article in the Journal of Broadcasting and Electronic Media in 2002, online journalism is depicted as a form of journalism which is entirely driven by the market. However, opposition to the benefits of online journalism and its advantages the form of journalism also is considered to be of temporary nature, with the news structure being more random than properly structured. Advantages of Online Journalism As mentioned earlier, the advantage of online journalism pertain to the fact that the online medium is less biased than the traditional medium for journalism, has more information and is more specialized for the niche market of readers. However the most significant benefit that is reported for online journalism is the real time dissemination of information and the immediacy. The publishers in the online medium have the opportunity and the facility to publish news about news and events as it happens. "Other advantages of online journalism relate to other medium-specific characteristics. The incorporation of multimedia elements makes news websites more informative and entertaining. Hyperlinks, blogs and discussion forums allow web-users a more hands on experience, allowing them to be participants in the news process. The archiving ability of news websites is also a great advantage as it provides an extensive research resource to the public." (Rayment, 2004) Other benefits of online journalism also include the positive effect it has on the social and the culture of the people in the regional and global community. Moreover the online news channel is available to the readers twenty four hours a day, seven days a week, making it one of the most accessible medium for disseminating news and opinions. Aside from this the journalism on the online medium also allows the people to access news and opinions which are regional as well as global in nature providing them an increased scope of information and knowledge. The ease and the convenience provided through the online nature of the online journalism is the biggest advantage that is available to readers as well as information publishers in the world of today. This is because people can access epapers as well as forums and new boards

Should U.S immigration law be changed to allow more workers from Essay

Should U.S immigration law be changed to allow more workers from Mexico to enter legally - Essay Example The U.S government is trying create legislation concerning Mexican immigrants who legally enter the country and regulating the number of Mexican illegal immigrants. Despite a lot of controversy, the U.S government has not resolve the problem yet. Mexican immigration is a problem that the people of America and Mexico can not resolve easily. In this paper, I will identify the concerns of people who think illegal Mexican immigrants have negative impacts on the U.S economically and socially. Even though there are some people who advocate accepting Mexican immigrants, there are a lot of people still in opposition of Mexican immigration. A high percentage of U.S. citizens are opposed to Mexican immigration. These citizens are made up of a majority of low-income people, various minorities, and blacks. These people compete with the illegal Mexican immigrates for lower paying jobs. The illegal Mexican immigration brings out economical problems. According to Steven A. Camarota, over 55 percent of Americans are against the amnesty of illegal Mexican immigrants. In addition, 62 percent of these Americans come from low-income households and are opposed to accepting Mexican illegal immigrants (Camarota, p.1). Since, the illegal Mexican immigrants are cheap labor; low-income natives are concerned the illegal Mexican immigrants will lower the average wages. Furthermore, because employers prefer to hire illegal Mexican immigrants, for cheap labor, the economist are worried about the increased unemployment rate of natives. Economists are also concerned that illegal Mexican immigrants will have a negative impact on the U.S. economy. The illegal Mexican immigrants not only lower the wage of low-income natives, but they also increase the unemployment rate of uneducated youth. The inflow of illegal Mexican immigrants into U.S industry makes the supply of workers increase. Naturally, the excess supply of workers reduces average wages; the employer than can keep

Sustainable deveploment and international business law Essay

Sustainable deveploment and international business law - Essay Example The above three factors according to my view were somehow interconnected. Low GDP automatically led to poverty which for the poor to sustain there life, engaged themselves into criminal activities. Therefore correcting low GDP was like eradicating poverty and reducing crimes. Some factors also arisen within the government that worsened the economy of the country. These factors were brought forward by the organizations that were towards the provision of aids to the country. These organizations experienced some difficulties providing these aids which were caused by the government and citizens of Matune. There were instances of Child labor and women slavery, corruption within the government and excess Carbon dioxide in the atmosphere. However various approaches can be taken to come up with solutions to these issues to open way for the development of the economy. Low GDP, poverty and high rates of crime should be eradicated for a country to achieve high level of development. In my opinion, in order to reduce these factors, there would be need for the government to provide employment opportunities for the citizens to increase there income. Once there is a source of income, people w ill think of other methods of increasing there income and this will open ways for most venturing into businesses and hence increased levels of transactions. Creation of jobs by way of industries will require the need for labor and this will cut off slavery as they will be needed to work in the industries. Matune was a country limited to the highest level of poverty stated to be 90%. Once in poverty of that high the country development usually remain stagnant and this calls for foreign aids. However, the country had some resources that were never exploited, since they did not have the technology to exploit such resources. This opened doors to foreign investors and other international organizations. However, carrying out activities in Matune, some concerns

Dialogue Essay Example | Topics and Well Written Essays - 500 words

Dialogue - Essay Example Seventh floor. Sixth. Fifth. Fourth. Third. The door opened. I said to myself â€Å"This is it†. As I walked towards the hallway, I felt conscious. It seems that everyone was looking at me although the truth is – they were all busy with their work. I stood in front of Room 305. I was about to knock on the door when it was opened by an elderly man who is actually the police inspector. His gray suit revealed his position and demeanor. He was gentle-looking but something about him revealed a tough character. He asked , â€Å" Where were you that night when the laptops were stolen?†He was searching me for any clues that might reveal my secrets. The ring on his finger showed that he belonged to a secret society. â€Å" I was at home entertaining friends†. Obviously, it was a lie. However, I can easily ask my friends to cover for me and testify that they were with me that fateful night. I added, â€Å"One of my close friends celebrated his birthday at my place. Besides, at that time of the night, I am usually home relaxing on any given weekday.† I was trying to evaluate what I have said. Was there any clue that I was defensive? I hope not. He was suspicious of what I said. â€Å" You mean to say you do not spend overtime?† Apparently, he was not satisfied with my previous statements. â€Å"It is highly unlikely that you don’t stay late in the office since you are a busy man in a busy department.† A mixed feeling of fear and guilt was inside my chest. I could hear my heart beating loud. Nevertheless, I defended myself by saying† Am I not allowed to relax after work?†. I knew it was an indirect answer. Suddenly, the room was getting

How can an Asian society preserve its traditional culture while Essay

How can an Asian society preserve its traditional culture while modernizing - Essay Example East Asia is presented by Inoguchi and Newman (1) as a value system in the context of an East-West dichotomy. Their thesis maintains that cultural values have underpinned the growth rates of East Asian countries and conditioned the orderly social and political characteristics of the region. Of cause, there are some common "Asian values", such as celebrating the community over individualism, the family as the basis of society, frugality, respect for learning, hard work, public duty, teamwork. Mahathir bin Mohamad cited in Inoguchi and Newman (1) notes that some explorers usually demean their argument by contrasting these with the breakdown of the family, decadence, hedonism, excessive individualism, lack of teamwork, fecklessness, and ill discipline in the West. At its most nonsensical, the dynamism and cohesion of East Asia is contrasted with the West's "moral degeneration" and its imminent social collapse, no less. Inoguchi and Newman (1) suggest an ascendancy of the "Asian way" of strong government, social conservatism and free market economics. The renaissance theme is common. It is interesting that some political leaders in the West have begun to "learn from the East" and use the rhetoric of this agenda in response to the perceived excesses of individualism and social deterioration. Reinvigorating community values and the public spirit is a popular theme. As China Daily (3) writes, culture, as heritage, includes both material or "built" aspects of culture such as sites, buildings, landscapes, monuments, and objects, as well as non-material or "living" heritage embodied in social practices, community life, values, beliefs, and expressive forms such as language, arts and handicrafts, music, dance and poetry. Non-material cultural heritage is characteristic of certain nationalities and is passed from generation to generation. A nation rich in cultural resources, China has an ocean of non-material cultural heritage including folk art, literature, opera and dance. But many of these precious traditions are under the threat of extinction with the modernization of the country. There is not enough awareness of what these cultural heritages are, let alone the necessary personnel, funding and legislative efforts to rescue and protect them. What's more worrying is that random tourism development in many local areas have misled people's understanding of aboriginal culture and have proved to be destructive to the maintenance of the original cultural ecology. (China Daily 3) China's long history has made the country heir to countless intangible cultural assets, but modern times have sent folk arts into a decline, as China Daily (4) writes. As the master craftsmen grow old and die, many of their precious traditional arts die with them. Pop songs are replacing local operas and cartoons are killing off shadow puppet plays. Most people see a centuries' old residential compound as shabby housing, while a section of an ancient city wall is merely an obstacle to traffic. The importance of traditional holidays such as the Dragon Boat Festival and Mid-Autumn Festival are waning, too. In contrast, imports such as Christmas and Valentine's Day are gaining widespread attention. To those who are blindly enchanted by all that is new,

Early years in the uk context Essay Example | Topics and Well Written Essays - 2000 words - 2

Early years in the uk context - Essay Example This England framework is goal based and outlines large number of goals, which children should achieve in their early education. In this essay, there is an outline of comparison of England and Scotland framework of early education. This comparison gives different aspects on various themes. For instance, the education approach of early childhood in England focuses on the individual child- centered approach. On the other hand, in England all children in a class should adhere to uniform approach. In order to make a comparison between the two curriculum policies one needs to consider the aspect of flexibility. This flexibility includes teacher’s interpretation of the framework and guidelines, which appears to be the identifiable difference between these two curriculum policies. In Scotland, the mode of early year’s education, which applies, is 0-8 program while National curriculum is the mode, which applies in England, North Ireland, and Wales. There are some similarities b etween the process of National Curriculum guidance of England and Scotland. In both nations, curriculum activities follow a subject-oriented system (CLARK, 2012:14). In England, educational syllabuses followed decisions from isolated educational working groups, which include everything covering all curricular activities. Contrastingly, in Scotland each review group gave out its ideal decisions in which some were complex map of primary education. Another similarity between the two aspects of early years curriculum is how the isolated working groups were confident, had tight timetables, and fast introduction to pre-schools. Apart from these similarities, the England National Curriculum has been more effective and has more central development than Scotland 0-8 curriculum. A great difference has been due to political influence in England arising from involvement of government in Curriculum policy. However, due to lack of good approaches to National Curriculum assessment in the year 1988 through 1993 led to the establishment of slimmed down curriculum in the year 1995. During this time, the England National Curriculum differed fro Scotland (0-8) assessment program. This was due to the separation primary and secondary stages. There was first and second stage of the 0-8 Scotland Curriculum Assessment program (DELORENZI & ROBINSON, 2005:41). Stage 1and 2 involves five to seven years and seven to eleven years for primary schools and major stages 3 and 4, which involves eleven years to fourteen years and fourteen years to sixteen years for secondary schools. This Scottish form of 0-8 Curriculum and Assessment Program covers a longer time span compared to the England policy of early year’s curriculum. Another difference occurs when comparing the curriculum coverage at each stage of education. The Scotland 0-8 Curriculum and Assessment programme covers all the required concepts of curriculum with the exception of a core curriculum. On the other hand, the England Na tional Curriculum concentrates on subjects such as mathematics, English, and Science as the key subjects. Subjects like technology, history, art, music, geography, and PE are the foundation subjects at first and second stage with an addition of a National language as foundation subject at the third stage. The nature of early years study program of the two systems is of a fussy interest. In En gland, teachers and education officers

How can an Asian society preserve its traditional culture while Essay

How can an Asian society preserve its traditional culture while modernizing - Essay Example East Asia is presented by Inoguchi and Newman (1) as a value system in the context of an East-West dichotomy. Their thesis maintains that cultural values have underpinned the growth rates of East Asian countries and conditioned the orderly social and political characteristics of the region. Of cause, there are some common "Asian values", such as celebrating the community over individualism, the family as the basis of society, frugality, respect for learning, hard work, public duty, teamwork. Mahathir bin Mohamad cited in Inoguchi and Newman (1) notes that some explorers usually demean their argument by contrasting these with the breakdown of the family, decadence, hedonism, excessive individualism, lack of teamwork, fecklessness, and ill discipline in the West. At its most nonsensical, the dynamism and cohesion of East Asia is contrasted with the West's "moral degeneration" and its imminent social collapse, no less. Inoguchi and Newman (1) suggest an ascendancy of the "Asian way" of strong government, social conservatism and free market economics. The renaissance theme is common. It is interesting that some political leaders in the West have begun to "learn from the East" and use the rhetoric of this agenda in response to the perceived excesses of individualism and social deterioration. Reinvigorating community values and the public spirit is a popular theme. As China Daily (3) writes, culture, as heritage, includes both material or "built" aspects of culture such as sites, buildings, landscapes, monuments, and objects, as well as non-material or "living" heritage embodied in social practices, community life, values, beliefs, and expressive forms such as language, arts and handicrafts, music, dance and poetry. Non-material cultural heritage is characteristic of certain nationalities and is passed from generation to generation. A nation rich in cultural resources, China has an ocean of non-material cultural heritage including folk art, literature, opera and dance. But many of these precious traditions are under the threat of extinction with the modernization of the country. There is not enough awareness of what these cultural heritages are, let alone the necessary personnel, funding and legislative efforts to rescue and protect them. What's more worrying is that random tourism development in many local areas have misled people's understanding of aboriginal culture and have proved to be destructive to the maintenance of the original cultural ecology. (China Daily 3) China's long history has made the country heir to countless intangible cultural assets, but modern times have sent folk arts into a decline, as China Daily (4) writes. As the master craftsmen grow old and die, many of their precious traditional arts die with them. Pop songs are replacing local operas and cartoons are killing off shadow puppet plays. Most people see a centuries' old residential compound as shabby housing, while a section of an ancient city wall is merely an obstacle to traffic. The importance of traditional holidays such as the Dragon Boat Festival and Mid-Autumn Festival are waning, too. In contrast, imports such as Christmas and Valentine's Day are gaining widespread attention. To those who are blindly enchanted by all that is new,

Personal Training Case Scenario Essay Example for Free

Personal Training Case Scenario Essay Please type your response in paper format, double spaced. Paper should include questions and detailed answers and should be 6-8 pages in length. Citing is not necessary as it will be assumed that all of the information obtained will be from the NSCA Essentials of Personal Training text. Papers will be due April 19th and will be 20% of your grade. You have just been contacted via telephone by Jane Doe, a 40 year old female who would like to meet with you to discuss the possibilities of obtaining your personal training services. Please describe the consultation process that you will use. (Client-trainer compatibility should be a main component here). Jane Doe called me on the phone one day while I was at the Community Center working at the help desk. We set up the initial interview for the following day. The importance of the initial interview is for the personal trainer and the client to assess compatibility, develop goals, and establish a client-trainer agreement. When Jane first arrives for the interview I will provide a description of the services available and that I can provide her. I will explain to her that I am certified through the National Strength and Conditioning Association as of May 2012 and I have completed an Essentials of Personal Training class for credit at Northern Michigan University. I will explain to her the mission statement of the Community Center (mission statement of NSCA is to unify members and facilitate a professional exchange of ideas in strength development as it relates to the improvements of athletic performance and fitness) unique features to the program, and where and when services are available. I will then need to evaluate her readiness for fitness by assessing her level of motivation and commitment. I will ask her to discuss her past experience with exercise, time management skills, and possible obstacles that would prevent her from meeting with me. I would have her complete an attitudinal assessment which helps me understand her relationship with fitness. It is also important for me to explain for her and to understand roles, r esources, expectations and boundaries of the program. I will try to get an understanding in what kind of training that Jane is interested in and if I think that my abilities would allow us to make a good match. After establishing compatibility I would discuss with Jane her goals and objectives as it relates to motivation. I would help explain that developing specific goals are important that they are able to be measurable, realistic, and time sensitive. If her idea in losing weight is 15 pounds a week, I will have to explain to her that it is simply not a realistic goal, because a more fitting objective would be 1-2 pounds per week. After establishing goals, a very important part of the initial interview is the client-trainer agreement. I will then present Jane with a written document describing the services, people involved, expectations of those people, cost structure and payment process. It will also include termination policy and other issues that may be pressing. I would give J ane the document and ask her to read it so she understands everything and we would discuss it thoroughly so there is no miscommunication; once it is signed by both of us it becomes valid. After meeting with Jane, she has decided she would like you to be her personal trainer. You have scheduled a fitness assessment with Jane for the following day. Please describe what information you will need to tell her to so that she is prepared for the assessment. I will let Jane know that the purpose of the assessment is to gather baseline data and provide a basis for developing goals and effective exercise programs. I want to choose tests that will match with her goals. I will tell Jane to dress in comfortable athletic clothing and to wear appropriate tennis shoes. I will make sure that before she comes to the fitness assessment that she needs to make sure she gets adequate rest, that she stays hydrated throughout the day and brings water with her, and that if she eats it should be at least a c ouple hours before our meeting. Her goals are: * Lose 30 pounds * Decrease body fat * Increase overall health * Increase muscular strength and endurance * Increase mobility * Increased cardiovascular capacity * Better eating habits Jane has arrived for her assessment. Which paperwork will you complete with her and why? Based on her goals, which fitness tests will you perform? Will nutrition advice be included in your assessment process? Why or why not? Some paperwork I will have Jane complete is a health appraisal screening. This is to help identify known diseases and possible risk factors associated with coronary artery disease and question if Jane may need medical referral before starting the exercise program. I would have Jane fill out a Par-Q (physical activity readiness questionnaire) form which identifies if individuals are healthy enough to start training or if they need additional medical attention. Another form I would have her fill out is the health/medical questionnaire. This form identifies any diseases, personal medical history, health concerns, medication and lifestyle management. I would then proceed to ask Jane questions to gather a lifestyle inventory so I can understand some of her daily habits and figure if she has any behaviors that are positively or negatively impacting her health. I would ask questions about her diet, stress management, physical activity, and sleep pattern. I would then give Jane a document on informed consent which gives her information about the content and process of the program delivery. I will evaluate all this information and collect all the paperwork and keep it in a personal file for Jane Doe so I can keep a record of my client. After filling out paperwork we will began some of the fitness testing. I will start with some of the rest tests (blood pressure and resting heart rate) first, because if Jane wants to improve her cardiovascular capacity and overall health, it is important to take note of how her exercise affects her blood pressure (exercise is proven to lower BP) and if her resting heart rate decreases after the program (that would mean the program was effective). To asses her body fat and weight I would perform two body composition tests on Jane to make the assessment more valid. I would use the waist to hip ratio, and then I would perform the skinfold test because it directly measures thickness of fat tissue. This test is valid and can be reliably measu red properly and this test you can easily see results. I would use waist to hip ratio instead of body mass index because that is not always accurate and it doesn’t account for muscle weight (muscle weighs more than fat). After the resting tests I would have Jane move on to some flexibility tests for reasons that she wants to increase her mobility. I would have Jane perform a sit and reach test because it measures hip and low back flexibility. Since Jane wants to increase her muscular strength and endurance, I will have her complete the muscular strength test last so it won’t tire her out before the muscular endurance tests. I will have her perform the one-minute sit-up test because it measures abdominal strength and hip flexor muscle groups. I will also have her perform the push-up test because it uses her own body weight. For muscular strength I will have her complete a 1-repetitions maximum bench press and leg press to see where her maximum strength is in her arms and legs. To asses for cardiovascular endurance, I will have Jane complete the YMCA step test because it measures the heart rate recovery response immediately after the test. I will also have Jane complete the Rockport walking test which estimates the VO2 max for older men and women and it requires only walking at a fast pace. I will give general nutrition a dvice to Jane to address misinformation and advice as it relates to physical performance, disease prevention, weight loss and weight gain. I can refer Jane to a dietician if I believe she has a disease state affected by her eating, but I should only give information on nutrition after assessing Jane’s diet, and I can give her recommendations that can match to Jane’s dietary goals. I can help asses Jane’s diet through dietary recall, diet history, and ask her to keep a diet record. I am not certified to prescribe anything to Jane, but if I recognize more complicated nutrition issues, I am only here to guide her diet, be a source of credible information, and refer her to someone when necessary. During the assessment, Jane explains to you that she suffers from anxiety, stress and mild depression. How will you educate her regarding exercise and its effects on these conditions? I will explain to Jane that the benefits of exercise are endless and that there is evidenc e that participation in physical activity has significant mental health benefits, which include a reduction in anxiety and depression, decreased reactivity to psychological stress, and enhanced cognition. Many workout routines for continuous periods of time can be relaxing, and many routines are rhythmic which can be calming to the central nervous system and this can cause a quieting of the cognitive activity associated with anxiety or stress. Along with anxiety, research evidence consistently reveals that physical exercise yields significant effects for men and women who suffer from depression and less severe forms. Exercise offers an appropriate and effective means of coping and feeling better, while also increasing ones overall health. When exercising, your brain releases serotonin (neurotransmitter with antidepressant effects) and the levels are elevated during and following the activity. Being socially interactive that occurs in an exercise setting or forming a sense of accomplishment after a workout makes people feel a sense of independence and decreased feelings of helplessness. Therefore, being physically active not only helps you to look better, but it helps to make you feel better on the inside as well. Explain to Jane some of the resistance and aerobic training adaptations she can expect to see as a result of her training program. Why would it be important to someone starting an exercise program to understand these training adaptations? Acute responses to exercises are changes that occur in the body during and shortly after an exercise bout. And chronic responses to exercise are changes in the body that occur after repeated training bouts and persist long after the training session is over. During the initial phases of resistance training there is a dramatic increase in the activation of motor units and improvements in strength are due to neural adaptations. Resistance training leads to muscle hypertrophy but it is usually not measured until 8-12 weeks after the beginning of the program. A lot of neurological responses, muscular and endocrine changes will be seen in resistance adaptation. An example of a neurological change would be the number of motor units recruited. An endocrine change includes an increase in epinephrine which increases fat and carb breakdown by the cell for more ATP (energy) production. Some chronic adaptations include after about 1-2 months most strength increases due to hypertrophy and skill of movement. Women tend to build stronger and thicker bones and high volume resistance training may induce glycolitic enzymatic adaptations that increase muscle endurance. Resistance training programs increase fat-free mass, improving body composition. Resistance training programs increase metabolic rate, due to the high metabolic activity of muscle. The effects of aerobic exercise are regulated by the intensity, frequency, and duration of the activity. If one exercises at a greater heart rate, then the training adaptation will be greater. Heart rate and stroke volume increases because the cardiac output is increased, yet the heart also becomes stronger in size because it has to pump more blood (decreased resting heart rate). The energy systems in t he body also become better at producing energy and stored energy in the form of fat is utilized during aerobic training which leads to a change in body composition. Body increases the available fuel sources as well as the enzymes responsible for utilizing those fuel sources. The respiratory changes include increased lung capacity and blood flow. It is appropriate to know this so the client won’t over train or detraining. Changes are the exact opposite of what occurs during training programs. Some common markers for overtraining include decreased performance, decreased body fat, decreased maximum oxygen uptake, increased muscle soreness and increased sympathetic stress response among other things. It is important for Jane to recognize the changes her body will be making as a result of exercise so she can see improvement and stay motivated. During your assessment, you find the following: * Height: 62 inches * Weight: 180 lbs. * Body Fat: 30% * Blood pressure: 138/85 mmHg * Resting HR: 70 * Upper body endurance: average * Lower body endurance: poor * Rockport walk test 18 minutes * Sit and reach: 16 inches Jane has committed to training with you two days per week and three times on her own. Based on your fitness testing and her stated goals, what will be some of the short-term and long-term goals you will set at the end of the assessment? Why is it important to set goals? What are some important characteristics of goal setting? Goals are important to set because they keep the client motivated to not only work out with the trainer but also make sure they are making the program effective by working out on their own too. It is important to have something to work towards because there is always room for improvement and once achieved, setting a goal gives you a sense of accomplishment. Some easy goals I would first start out with are that Jane commits to show up to train with me two days a week for at least one month, three on her own, and that she aim to work out 5 days a week total. Another short-term goal is that Jane aim to lose about a pound a week. A long-term goal for Jane would be to have a 10% reduction in body weight at the end of 6 months, so her goal would be to lose 18 pounds in 6 months. According to Jane’s BMI she falls in the class one obesity, and has a very high blood pressure which puts her at risk for heart disease and diabetes, so it would be an important goal to drop her blood pressure to about 130/85 at the end of 6 months. Her Rockport walk test also fell in the range of poor so a long-term goal would be to get her time down to 14 minutes instead of 18 which would help improve her Vo2 max which ultimately helps increase her cardiovascular capacity and aerobic endurance. A short term goal would be to drop about 12 seconds off of her time each week. Some general goals would be to increase her upper and lower b ody muscular strength and endurance. A nutritional goal I will first start out for Jane is to eat a healthy breakfast every morning after she wakes up and to drink at least six cups of water every day. A long-term goal is to eventually have Jane eat 2-3 cups of fruit and veggies, 5 ounces of lean/low-fat meat and poultry, 3 ounces of whole grains, and about 3 cups of low/non-fat dairy every day (recommendations are referenced from choosemyplate.gov). Some characteristics of goal setting include that they should be specific, measureable, and observable. It’s important to clearly identify time constraints. By beginning with goals that are simple to achieve, the personal trainer can create a sense of achievement and self-confidence for the client so they can eventually make their goals more challenging. Goals should be recorded, monitored, and evaluated. Short-term goals should be set first to achieve long-term goals, and they should also be prioritized so the most important one s are first. Describe your resistance training program in detail and why you have chosen this plan for this specific client. Jane is a beginner when it comes to resistance training. Topics to include are: Since Jane is a beginner in resistance training I will have her meet with me for an over an hour on Mondays and Thursdays. Her main goal is muscular endurance so I will alternate the upper and lower body exercises. Bench Press (free weight) 2 sets x 15 reps at 50 pounds Leg Press (pivot based machine) 2 sets x 15 reps at 140 pounds Seated row (cam based machine) 2 sets x 15 reps at 30 pounds Leg curl (cam based machine) 2 sets x 15 reps at 20 pounds Shoulder press (cam based machine) 2 sets x 15 reps at 15 pounds Squat (FW) 2 sets x 15 reps (try without any weights and then slowly add bar or dumbbells) Bicep curl (FW) 2 sets x 15 reps at 30 pounds Standing calf raise 2 sets x 15 reps Triceps pushdown (pivot based machine) 2 sets x 15 reps at 15 pounds Stability ball abdominal crunch 2 sets x 15 reps * Exercise choice: I used a mixture of free weights and machine based exercises because Jane is a beginner. The core exercises I chose are bench press, leg press, squats, seated row, and shoulder press because those work major muscle groups. The assistance exercises are leg curl, biceps curl, calf raises, triceps pushdown and abdominal crunches which work small muscle groups. * Frequency: Because Jane is a beginner, she is only meeting with me two times a week and I want to make sure she has proper form when weight training so I would prefer she did her resistance exercises with me in the gym so I can coach her. The days are spaced out evenly so Jane has enough recovery time in between. * Order: It is important to alternate upper body and lower body exercises so that Jane doesn’t get too fatigued. She will complete one set of each exercise and then repeat because muscular endurance goals call for between 2-3 sets. * Load: Because Jane is a beginner I used percent of body-weigh t testing protocol for a guideline. Her weight is 180 pounds but I used the maximum 140 pounds as an average to get a good idea on how much weight she should be lifting. I used table 15.5 to help with body weight factors and used the calculation to estimate how much weight Jane should be lifting. * Repetitions: Because Jane’s goal is muscular endurance it is important to do 2-3 sets within 12-15 repetitions to get good results. * Volume: (total number of repetitions times the weight lifted per repetition) If I calculated all the repetitions times the weight lifted in a given day, Jane is lifting around over 5000 pounds. * Variation: Jane is only working out with me for two days out of the week and the only variation I will use is alternating upper body and lower body. * Progression: 2-for-2 rule: if a client can complete two more repetitions than the repetition goal in the final set for two consecutive training sessions then I will add on more weight depending on the exercise and the amount of weight Jane can lift in the first place. Jane is inexperienced in weight training so for every exercise I show her how do it first and then see if she can do it with no weight. Then I will add on a third of the set weight and have her do 12 reps and then if she can complete that with proper form then I will have her complete the actual exercise. After about two weeks I will start progressing Jane and adding more weight so she can slowly increase and improve her performance. After a few months I will slowly increase the frequency and exercise choice to add variation so Jane’s muscles don’t get used to the same workouts and to also see improvement. Describe your cardiovascular plan in detail and why you have chosen this plan for this specific clien t. Topics to include are: When Jane meets with me on Mondays and Thursdays I will also have her do some aerobics but a light workout because those are also the days she will be lifting. * Exercise mode: On Mondays Jane will be on the machine (treadmill) and then on Thursdays the bike. On the treadmill Jane will be walking, and on the bike Jane will be biking. On Wednesdays and Saturdays Jane will not be using a machine she will just be walking, and then she will use stairs at her home to do stair stepping. On Sundays Jane will be doing stretching and flexibility exercises. * Exercise intensity: Jane’s maximum heart rate is 190 bpm. Her HRR is 120. Because one of Jane’s main goals is to lose weight and burn fat, she should aim to be in the fitness zone which targets fat burning and her heart rate target should be 114-133 bpm. Since Jane is still a beginner, her exercises should be low to moderate intensity, she should still be able to hold a conversation and talk while exercising. * Exercise duration: 20-30 min for five days a week is a good goal to have for Jane. Although on the days she meets with me on Mondays and Thursdays her aerobic exercise will only be duration of 10 minutes so she doesn’t become too fatigued. On Wednesdays and Saturday s Jane will walk for 20 min and do stair stepping for 10 min for a total workout of 30 min. * Exercise progression: After a few months and losing weight and after Jane becomes more experienced, I will evaluate her and one of her goals will be to slowly move to the aerobic zone and her target heart rate will become 133-152 bpm. Every two weeks I will add five minutes to her walking time on Wednesdays and Saturdays so in two weeks instead of walking for 20 min she will be walking for 25 min and so on. I will also increase the intensity at which Jane walks on the treadmill and bikes on the bike by very small increments every two weeks. * Which types of aerobic training programs will you choose? Why? Jane’s goal here is weight loss and aerobic improvement, so progression is a very important component to this aerobic training program. Because Jane is still a beginner and needs to improve her Rockport Walking Test score, I chose walking as a main exercise. Using the treadmill at the gym will help give Jane an idea as to what pace and intensity she should be walking at so it makes it easier for her to walk on her own. I also chose biking because cycling is also a good way to get your heart rate up and improve your cardiovascular endurance. On her days not at the gym I also chose for Jane to do stair steppi ng because she can easily do it at her home and it is also a good activity to get your heart rate up and it works on coordination, leg muscles, and improves cardiovascular endurance. On Sundays Jane should have an easier day but it is still important for her to stretch and work on flexibility. Some exercises I will have her do include lunge walk, butterfly, arm circles, side lunges, behind neck and back stretch, semi straddle, wall stretch, and walking knee tuck. It is important for Jane to get her blood flowing before performing any stretches and for every workout it is also important that Jane have a five minute warm-up and cool down. I will show Jane how to do each stretch and then I will give her a sheet that explains and gives pictures and a specific order on how to do them so she can perform them on her own. Jane would like to set up an exercise area at her home. What are some SPECIFIC guidelines and recommendations you could give her regarding which equipment to purchase and the logistics of setting up an exercise area? Some guidelines and recommendations I would give Jane regarding setting up an exercise area in her home would include that it is imperative that any exercise equipment purchased will fit into the home (think about ceiling height, door width, space of room). Cost is an important factor, and the equipment should not be kept out of sight because this might hinder the client being motivated to work out. The safety issues of a home exercise area includes keeping children and pets away from electrical outlets, running treadmills, free weights, bike pedals etc. A see-through gate around the area is always a good idea for a safer environment. When the equipment is not in use it should be turned off or locked or disabled or put into a different room. Other factors to think of are available electricity outlets and their safety, adequat e lighting, air circulation, mirrors, and protective flooring and celling. All the equipment should be placed along the perimeter of the room close to the walls. Another thing to consider is to allow 25 to 49 square feet for activities such as aerobic dancing, free body weights etc. It is also good to think about allowing enough space for a TV, DVD player, or music system for exercise tapes or listening to music. A home exercise facility that has good lighting and air circulation, and good entertainment is more desirable to work out in. How would your overall approach to the program change if Jane was 30 years old and 3 months pregnant? If Jane were three months pregnant there are definitely some different guidelines that I would use to be cautionary and safe. First and foremost I would check with her healthcare provider to make sure that exercising would be safe and beneficial to Jane. After the first trimester I would not have Jane lie in any supine position for any exercises and I would have her use more weight machines because it changes the center of gravity, but non-weight bearing activities are favored because this would reduce the risk of injury and body weight is always an effective way of working out. I would adjust the program according to avoid training at high levels of fatigue and be careful with balance and agility exercises. I would avoid any activity that would increase the risk of falling or trauma to the abdomen. 30 minutes or more of moderate exercise is very beneficial for most days of the week and abdominal and pelvic floor strength is emphasized. Large increases in body temperature should be minimized as well. I would definitely still have Jane continue her walking and stair stepping and most of her stretches. I would decrease the amount of weight she would be lifting for her resistance training and I would get rid of any of the lifts where she has to lie down. I would make sure she didn’t become too fatigued and I would closely m onitor for proper form.

Data Anonymization in Cloud Computing

Data Anonymization in Cloud Computing Data Anonymization Approach For Privacy  Preserving In Cloud Saranya M Abstract—Private data such as electronic health records  and banking transactions must be shared within the cloud  environment to analysis or mine data for research purposes. Data privacy is one of the most concerned issues in big data  applications, because processing large-scale sensitive data sets  often requires computation power provided by public cloud  services. A technique called Data Anonymization, the privacy  of an individual can be preserved while aggregate information  is shared for mining purposes. Data Anonymization is a  concept of hiding sensitive data items of the data owner. A  bottom-up generalization for transforming more specific data  to less specific but semantically consistent data for privacy  protection. The idea is to explore the data generalization from  data mining to hide detailed data, rather than discovering the  patterns. When the data is masked, data mining techniques  can be applied without modification. Keywords—Data Anonymization; Cloud; Bottom Up Generalization; Mapreduce; Privacy Preservation. I. INTRODUCTION Cloud Computing refers to configuring, manipulating,  and accessing the applications through online. It provides  online data storage, infrastructure and application.which is  a disruptive trend which poses a significant impact on  current IT industry and research communities [1]. Cloud  computing provides massive storage capacity computation  power and by utilizing a large number of commodity  computers together. It enable users to deploy applications  with low cost, without high investment in infrastructure. Due to privacy and security problem, numerous potential  customers are still hesitant to take advantage of cloud  [7].However, Cloud computing reduce costs through  optimization and increased operating and economic  efficiencies and enhance collaboration, agility, and scale, by  enabling a global computing model over the Internet  infrastructure. However, without proper security and  privacy solutions for clouds, this potentially cloud  computing paradigm could become a huge failure. Cloud delivery models are classified into three. They are  software as a service (saas), platform as a service (paas)  and infrastructure as a service (iaas). Saas is very similar to  the old thin-client model of software provision, clients  where usually web browsers, provides the point of access  to running software on servers.Paas provides a platform on  which software can be developed and deployed. Iaas is  comprised of highly automated and scalable computer  resources, complemented by cloud storage and network  capability which can be metered ,self-provisioned and  available on-demand[7]. Cloud is deployed using some models which include  public, private and hybrid clouds. A public cloud is one in  which the services and infrastructure are provided off-site  over the Internet. A private cloud is one in which the  services and infrastructure are maintained on a private  network. Those clouds offer a great level of security. A  hybrid cloud includes a variety of public and private  options with multiple providers. Big data environments require clusters of servers to  support the tools that process the large volumes of data,  with high velocity and with varied formats of big data. Clouds are deployed on pools of server, networking  resources , storage and can scale up or down as needed for  convenience. Cloud computing provides a cost-effective way for  supporting big data techniques and advanced applications  that drives business value. Big data analytics is a set of  advanced technologies designed to work with large  volumes of data. It uses different quantitative methods like  computational mathematics, machine learning, robotics,  neural networks and artificial intelligence to explore the  data in cloud. In cloud infrastructure to analyze big data makes sense  because Investments in big data analysis can be significant  and drive a need for efficient and cost-effective  infrastructure, Big data combines internal and external  sources as well as Data services that are needed to extract  value from big data[17]. To address the scalability problem for large scale data set  used a widely adopted parallel data processing framework  like Map Reduce. In first phase, the original datasets are  partitioned into group of smaller datasets. Now those  datasets are anonymized in parallel producing intermediate  results. In second phase, the obtained intermediate results  are integrated into one and further anonymized to achieve  consistent k-anonymous dataset. Mapreduce is a model for programming and Implementing  for processing and generating large data items. A map  function that processes a key-value pair,This generates a  set of intermediate key-value pair. A reduce function which  merges all intermediate data values associated with those  intermediate key. II. RELATED WORK Ke Wang, Philip S. Yu , Sourav Chakraborty adapts an  bottom-up generalization approach which works iteratively  to generalize the data. These generalized data is useful for  classification.But it is difficult to link to other sources. A  hierarchical structure of generalizations specifies the  generalization space.Identifying the best generalization is  the key to climb up the hierarchy at each iteration[2]. Benjamin c. M. Fung, ke wang discuss that privacy preserving  technology is used to solve some problems  only,But it is important to identify the nontechnical  difficulties and overcome faced by decision makers when  deploying a privacy-preserving technology. Their  concerns include the degradation of data quality, increased  costs , increased complexity and loss of valuable  information. They think that cross-disciplinary research is  the key to remove these problems and urge scientists in the  privacy protection field to conduct cross-disciplinary  research with social scientists in sociology, psychology,  and public policy studies[3]. Jiuyong Li,Jixue Liu , Muzammil Baig , Raymond Chi-Wing Wong proposed two classification-aware data  anonymization methods .It combines local value  suppression and global attribute generalization. The  attribute generalization is found by the data distribution,  instead of privacy requirement. Generalization levels are  optimized by normalizing mutual information for  preserving classification capability[17]. Xiaokui Xiao Yufei Tao present a technique,called  anatomy, for publishing sensitive datasets. Anatomy is the  process of releasing all the quasi-identifier and sensitive  data items directly in two separate tables. This approach  protect the privacy and capture large amount of correlation  in microdata by Combining with a grouping mechanism. A linear-time algorithm for computing anatomized tables  that obey the l-diversity privacy requirement is developed  which minimizes the error of reconstructing microdata  [13]. III. PROBLEM ANALYSIS The centralized Top Down Specialization (TDS)  approaches exploits the data structure to improve  scalability and efficiency by indexing anonymous data  records. But overheads may be incurred by maintaining  linkage structure and updating the statistic information  when date sets become large.So,centralized approaches  probably suffer from problem of low efficiency and  scalability while handling large-scale data sets. A  distributed TDS approach is proposed to address the  anonymization problem in distributed system.It  concentrates on privacy protection rather than scalability  issues.This approach employs information gain only, but  not its privacy loss. [1] Indexing data structures speeds up the process of  anonymization of data and generalizing it, because  indexing data structure avoids frequently scanning the  whole data[15]. These approaches fails to work in parallel  or distributed environments such as cloud systems since  the indexing structures are centralized. Centralized  approaches are difficult in handling large-scale data sets  well on cloud using just one single VM even if the VM has  the highest computation and storage capability. Fung et.al proposed TDS approach which produces an  anonymize data set with exploration problem on data. A  data structure taxonomy indexed partition [TIPS] is  exploited which improves efficiency of TDS, it fails to  handle large data set. But this approach is centralized  leasing to in adequacy of large data set. Raj H, Nathuji R, Singh A, England P proposes cache  hierarchy aware core assignment and page coloring based  cache partitioning to provide resource isolation and better  resource management by which it guarantees security of  data during processing.But Page coloring approach  enforces the performance degradation in case VM’s  working set doesn’t fit in cache partition[14]. Ke Wang , Philip S. Yu considers the following  problem. Data holder needs to release a version of data that  are used for building classification models. But the problem  is privacy protection and wants to protect against an  external source for sensitive information. So by adapting the iterative bottom-up generalization  approach to generalize the data from data mining. IV. METHODOLOGY Suppression: In this method, certain values of the  attributes are replaced by an asterisk *. All or some values  of a column may be replaced by * Generalization: In this method, individual values of  attributes are replaced by with a broader category. For  example, the value 19 of the attribute Age may be  replaced by ≠¤ 20, the value 23 by 20 A. Bottom-Up Generalization Bottom-Up Generalization is one of the efficient kanonymization  methods. K-Anonymity where the  attributes are suppressed or generalized until each row is  identical with at least k-1 other rows. Now database is said  to be k-anonymous. Bottom-Up Generalization (BUG)  approach of anonymization is the process of starting from  the lowest anonymization level which is iteratively  performed. We leverage privacy trade-off as the search  metric. Bottom-Up Generalization and MR Bottom up  Generalization (MRBUG) Driver are used. The following  steps of the Advanced BUG are ,they are data partition, run  MRBUG Driver on data set, combines all anonymization  levels of the partitioned data items and then apply  generalization to original data set without violating the kanonymity. Fig.1 System architecture of bottom up approach   Here a Advanced Bottom-Up Generalization approach  which improves the scalability and performance of BUG. Two levels of parallelization which is done by  mapreduce(MR) on cloud environment. Mapreduce on  cloud has two levels of parallelization.First is job level  parallelization which means multiple MR jobs can be  executed simultaneously that makes full use of cloud  infrastructure.Second one is task level parallelization  which means that multiple mapper or reducer tasks in a  MR job are executed simultaneously on data partitions. The  following steps are performed in our approach, First the  datasets are split up into smaller datasets by using several  job level mapreduce, and then the partitioned data sets are  anonymized Bottom up Generalization Driver. Then the  obtained intermediate anonymization levels are Integrated  into one. Ensure that all integrated intermediate level never  violates K-anonmity property. Obtaining then the merged  intermediate anonymized dataset Then the driver is  executed on original data set, and produce the resultant  an onymization level. The Algorithm for Advanced Bottom  Up Generalization[15] is given below, The above algorithm describes bottom-up generalization. In  ith iteration, generalize R by the best generalization Gbest . B. Mapreduce The Map framework which is classified into map and  reduce functions.Map is a function which parcels out task  to other different nodes in distributed cluster. Reduce is a  function that collates the task and resolves results into  single value. Fig.2 MapReduce Framework The MR framework is fault-tolerant since each node in  cluster had to report back with status updates and  completed work periodically.For example if a node  remains static for longer interval than the expected,then a  master node notes it and re-assigns that task to other  nodes.A single MR job is inadequate to accomplish task. So, a group of MR jobs are orchestrated in one MR driver  to achieve the task. MR framework consists of MR Driver  and two types of jobs.One is IGPL Initialization and other  is IGPL Update. The MR driver arranges the execution of  jobs. Hadoop which provides the mechanism to set global  variables for the Mappers and the Reducers. The best  Specialization which is passed into Map function of IGPL  Update job.In Bottom-Up Approach, the data is initialized  first to its current state.Then the generalizations process are  carried out k -anonymity is not violated. That is, we have to  climb the Taxonomy Tree of the attribute till required Anonymity is achieved. 1: while R that does not satisfy anonymity requirement do 2: for all generalizations G do 3: compute the IP(G); 4: end for; 5: find best generalization Gbest; 6: generalize R through Gbest; 7: end while; 8: output R; V. Experiment Evaluation To explore the data generalization from data mining in  order to hide the detailed information, rather to discover  the patterns and trends. Once the data has been masked, all  the standard data mining techniques can be applied without  modifying it. Here data mining technique not only discover  useful patterns, but also masks the private information   Fig.3 Change of execution time of TDS and BUG   Fig 3 shows the results of change in execution time of  TDS and BUG algorithm. We compared the execution time  of TDS and BUG for the size of EHR ranging from 50 to  500 MB, keeping p=1. Presenting the bottom-up  generalization for transforming the specific data to less  specific. Thus focusing on key issues to achieve quality  and scalability. The quality is addressed by trade-off  information and privacy and an bottom-up generalization  approach.The scalability is addressed by a novel data  structure to focus generalizations.To evaluate efficiency  and effectiveness of BUG approach, thus we compare  BUG with TDS.Experiments are performed in cloud  environment.These approaches are implemented in Java  language and standard Hadoop MapReduce API. VI. CONCLUSION Here we studied scalability problem for anonymizing the  data on cloud for big data applications by using Bottom Up  Generalization and proposes a scalable Bottom Up  Generalization. The BUG approach performed as  follows,first Data partitioning ,executing of driver that  produce a intermediate result. After that, these results are  merged into one and apply a generalization approach. This  produces the anonymized data. The data anonymization is  done using MR Framework on cloud.This shows that  scalability and efficiency are improved significantly over  existing approaches. REFERENCES [1] Xuyun Zhang, Laurence T. Yang, Chang Liu, and Jinjun Chen,â€Å"A  Scalable Two-Phase Top-Down Specialization Approach for Data  Anonymization Using MapReduce on Cloud†, vol. 25, no. 2,  february 2014. [2] Ke Wang, Yu, P.S,Chakraborty, S, â€Å" Bottom-up generalization: a  data mining solution to privacy protection† [3] B.C.M. Fung, K. Wang, R. Chen and P.S. Yu, â€Å"Privacy-Preserving  Data Publishing: A Survey of Recent Developments,† ACM  Comput. Surv., vol. 42, no. 4, pp.1-53, 2010. [4] K. LeFevre, D.J. DeWitt and R. Ramakrishnan, â€Å"Workload- Aware  Anonymization Techniques for Large-Scale Datasets,† ACM Trans.  Database Syst., vol. 33, no. 3, pp. 1-47, 2008. [5] B. Fung, K. Wang, L. Wang and P.C.K. Hung, â€Å"Privacy- Preserving  Data Publishing for Cluster Analysis,† Data Knowl.Eng., Vol.68,  no.6, pp. 552-575, 2009. [6] B.C.M. Fung, K. Wang, and P.S. Yu, â€Å"Anonymizing Classification  Data for Privacy Preservation,† IEEE Trans. Knowledge and Data  Eng., vol. 19, no. 5, pp. 711-725, May 2007. [7] Hassan Takabi, James B.D. Joshi and Gail-Joon Ahn, â€Å"Security and  Privacy Challenges in Cloud Computing Environments†. [8] K. LeFevre, D.J. DeWitt, and R. Ramakrishnan, â€Å"Incognito:  Efficient Full-Domain K-Anonymity,† Proc. ACM SIGMOD Int’l  Conf. Management of Data (SIGMOD ’05), pp. 49-60, 2005. [9] T. IwuchukwuandJ.F. Naughton, â€Å"K-Anonymization as Spatial  Indexing: Toward Scalable and Incremental Anonymization,† Proc.  33rdIntlConf. VeryLarge DataBases (VLDB07), pp.746-757, 2007 [10] J. Dean and S. Ghemawat, â€Å"Mapreduce: Simplified Data Processing  on Large Clusters,† Comm. ACM, vol. 51, no. 1, pp. 107-113,2008. [11] Dean J, Ghemawat S. â€Å"Mapreduce: a flexible data processing tool,†Ã‚  Communications of the ACM 2010;53(1):72–77. DOI:  10.1145/1629175.1629198. [12] Jiuyong Li, Jixue Liu , Muzammil Baig , Raymond Chi-Wing  Wong, â€Å"Information based data anonymization for classification  utility† [13]X. Xiao and Y. Tao, â€Å"Anatomy: Simple and Effective Privacy  Preservation,† Proc. 32nd Int’l Conf. Very Large Data Bases  (VLDB’06), pp. 139-150, 2006. [14] Raj H, Nathuji R, Singh A, England P. â€Å"Resource management for  isolation enhanced cloud services,† In: Proceedings of the  2009ACM workshop on cloud computing security, Chicago, Illinois,  USA, 2009, p.77–84. [15] K.R.Pandilakshmi, G.Rashitha Banu. â€Å"An Advanced Bottom up  Generalization Approach for Big Data on Cloud† , Volume: 03, June  2014, Pages: 1054-1059.. [16] Intel â€Å"Big Data in the Cloud: Converging Technologies†. [17] Jiuyong Li, Jixue Liu Muzammil Baig, Raymond Chi-Wing Wong,  Ã¢â‚¬Å"Information based data anonymization for classification utility†.